Thursday, February 10, 2011

The Addison Story


A contemporary, day-to-night lifestyle fashion brand essential to the hipster, the girly girl, the classic, and the scene junkie. A type of girl who wears how she feels each day, with the world according to her. Whether pounding the city streets or keeping it casual in the neighborhood, The Addison girl owns the closet staples that keep her vibrant, young and versatile.
Designer and Parsons Graduate Amy Hsiung inspires her clothing after the people, music and life that surround her East Village neighborhood. The collection features interesting lines, edgy style and casual feminine silhouettes. TAS takes the modern girls schedule, style and checking account into consideration. Distributed in department stores and specialty boutiques, the collection was inspired by Amy’s favorite doll, whom she designed everything for, from the rocker chick get-up to the Sunday tea party dress.
Just as the label prescribes, The Addison girl doesn’t believe in a strict dress code but a fun, elaborate mix of styles, keeping the aesthetic daring and fun but also functional.