Brand Highlight: GANT Rugger

As preppy makes its return to the forefront of the men’s fashion, it comes as no surprise that the All-American heritage sportswear brand GANT is also making a huge comeback. The preppy style is no longer limited to the Ivy League campus grounds; it has become an iconic American way of dressing accessible to everyone. The revival of this style, called “new prep,” reinterprets the classics from the 1960’s and 70’s, such as Oxford shirts and navy blue blazers with gold buttons, with a modern European influence in fit and design.

Representing the new generation of prep, GANT Rugger has gained cult status since the re-launching of the brand in the United States in 2006. It has rapidly grown in popularity as an upscale sportswear label that offers the quintessential collection of well-selected plaids, old-loom shirts and vintage washes from their archives. The GANT Rugger collection has that effortless cool that embodies American heritage sportswear.

Be sure to stop by Rue 14 this Friday for Fashion’s Night Out and check out the GANT Rugger collection for yourself. Also, meet John Thornley, lead singer of local band U.S. Royalty and featured in this season GANT Rugger’s 2010 campaign.